Services

Approximately 50% of potential sales are lost from a site as users can't find data and that 40% of users do not return to a site when their first visit is a negative experience.

— Forrester Research

User Centered Design

• Providing leadership for user centered design projects.
• Performing research, gathering user information and eliciting requirements.
• Creating personas .
• Writing UI Guidelines.
• Creating wireframes, interactive prototypes and funcitonal specs
• Testing usability.
• Determining appropriate site navigation and information architecture.
• Managing user interface design deliverables.
• Analyzing tasks and workflows and creating supporting activity diagrams.
• Establishing meaningful communication with clients, domain experts, business analysts, product manager, developers, designers and end-users..
• Authoring web content and/or editing existing content.
• Providing art direction which supports branding.

interests

• Optimizing user satisfaction.
• Simplifying complex applications or sites via workflow analysis and/or information architecture.
• Providing a graphical user interface for legacy products.
• Establishing a supportable UCD process.
• Exploring new technology/trends.